About MATCH B2B

Marketing Is Everywhere. Marketing Leadership Is Often Missing.

LinkedIn, Facebook, webinars, content, campaigns, leads, data, automation, and sales outreach small B2B companies have more marketing options than ever.

They often work with several suppliers, invest management time and budget, and generate a great deal of activity. Yet the business does not necessarily move forward.

The problem is rarely a lack of tools. It is the absence of one experienced marketing leader who can determine:

  • Which markets and customers deserve priority

  • Which products offer the strongest opportunity

  • What market and competitive intelligence should guide decisions

  • How the company should be positioned

  • Which marketing activities should be used and in what order


Without this direction, every supplier plays their part, but no one conducts the orchestra.

Gears and graphs and a yellow ball depicting work processes
Gears and graphs and a yellow ball depicting work processes

More marketing activity does not create progress when no one is responsible for the direction.

Who We Are

MATCH B2B provides outsourced marketing management for small B2B companies operating in international markets.

Led by Benny Fluman, a senior marketing and business development executive with more than 25 years of experience, we become the company’s marketing leadership function without the cost of building a full in-house department.

We work alongside management on markets, customers, product priorities, positioning, and growth strategy. We then build and manage the professional resources needed to execute.

What We Bring to the Management Table

Marketing must support the company’s commercial strategy not operate as a separate collection of activities.
We help management:

  • Understand markets, customers, and competitors

  • Evaluate opportunities across the product portfolio

  • Define positioning and go-to-market priorities

  • Direct budgets and resources toward the right opportunities

  • Turn market intelligence into practical decisions

This is the foundation. Campaigns, content, webinars, outreach, and SDR follow from it.

From Direction to Managed Execution

One Marketing Function. One Point of Responsibility.

MATCH B2B combines three capabilities that companies usually obtain separately:

  • Strategic marketing leadership

  • Market and commercial intelligence

  • Managed execution through the right specialists

The result is a complete and flexible marketing function, built around the company’s actual needs.

Marketing must support the company’s commercial strategy not operate as a separate collection of activities.

We help management:

  • Understand markets, customers, and competitors

  • Evaluate opportunities across the product portfolio

  • Define positioning and go-to-market priorities

  • Direct budgets and resources toward the right opportunities

  • Turn market intelligence into practical decisions

This is the foundation. Campaigns, content, webinars, outreach, and SDR follow from it.

Let’s Bring Direction to Your Marketing

If your company is investing in marketing but still lacks focus, consistency or commercial progress, let’s examine whether outsourced marketing management is the right solution.

Campaigns, content, webinars, outreach, and SDR follow the direction not define it.

The strategic leadership of a senior marketing manager with the resources required to execute.