Unique Value Proposition: How to Create One (With 7 Examples)
Unique value proposition Your brand’s value proposition is a promise of value to be delivered. It’s the primary reason a prospect should...
There is the essential need to create a dialog with the potential customers to get their attention to continue the sales process. This change and building the tools and content that will inevitably encourage these prospective clients to do this is the core of our company's activities. Our goal is to create 100% relevance for every potential lead. Let's evaluate our success rate by calculating the total investment in the process and the sales volume generated by that activity. We will very quickly produce a return on investment.
Company - In-depth familiarity with your company's activities, understanding the vision, studying the marketing activities and the sales process.
Activation – By using automation systems and personal communication like Facebook, LinkedIn, email, SMS, WhatsApp we engage relevant customers and produce the maturation of potential customers into buyers.
Profile - building a profile of ready and willing customers to buy the products and services. We specialize in building the crucial points in the buying process. You cannot track customers’ movements if you don’t know who they are, what they like or love, and their aspirations. One of the best ways to flesh out your customer personas is to survey and test real-life people engaged with your brand.
Testing, monitoring, and analyzing mechanisms to achieve improvement in sales. At this point, we study the results of each "touch" of contact with the potential buyer and examine the impact of the step we have taken on the buying process. This measurement allows us to adjust the tools to maximize the results.
Content strategy - After characterizing the customer and learning about the sales process, we prepare the content at each touchpoint in the customer's buying process. The content will be delivered via different channels - email, SMS, WhatsApp, videos, and more
Data - We use the data-Leads, customers, and abandoned customers.
Status Update - Leads respond. Each response is documented and reflects the next step. At last, we refer the potential customer to the sales system for further handling. Note, however, that not every change in status creates a need for direct communication. Changes in the quality of leads go straight to the salesmen because this is a lead that is very likely to become a customer.
Content - According to the content strategy we built, we prepare the content in all formats - newsletters, personal emails, SMS, WhatsApp, posts on social networks - these are written according to the sales campaign we have built.
Control and Monitoring - every change in customer involvement has a meaning. The relationship with the leads increases the motivation towards purchase. These indices include - the volume of leads handled, the content they were exposed to, and the level of interest generated in this “Build your Customer” Journey Map. Control and monitoring are essential for us to effectively manage the resources invested in the customer's buying journey.
Buying Journey - In this phase, we upload and activate contact with potential customers
Hi, I am Benny Fluman, and I run the company MATCH - B2B. I have been working in sales, marketing, business management, and business architecture for 30 years. I have trained many senior executives, marketing and sales managers to maximize the investment in the marketing budget and convert it into sales. My specialty is improving the conversion rate from leads to customers.
Improving digital marketing through search engines and social networks may produce more leads yet doesn’t help converting them to customers. Most prospective customers do not buy the product immediately, and this is where work needs to be done to maintain contact and provide information for decision making.
Our company's professional challenge is to create a compelling Customer Journey and identify the right moment in the sales process.
4/12 Gershon Sharshevski, Mazkeret Batya, Israel